When it comes to branding a product, the name, website, and logo will only take you so far. What differentiates the good from the great is the design of the product. The market is flooded with products that look similar – how do you stand out? Efficient product design is the key to a superlative brand. Here’s how:
It is your brand’s voice.
Good product design ends with customer satisfaction, which translates into success for a brand. The more detailed and well-thought-out your product design is, the easier it is for you communicate its purpose to the market. Moreover, it differentiates your product’s purpose from being money-oriented to value-oriented. For a great brand, knowing that difference is of utmost importance.
It lets your audience identify you.
It’s all about the visual identity. If you take Apple’s example, their logo is enough identification for their audience. A strong visual identity differentiates you from your competitors, which, in some cases, can be as convincing as the product itself.
It lets you innovate.
Why do some products stand out in a pool of others? Innovation is key in today’s cut-throat business environment, and quite frankly, is the reason most businesses have sustained. Innovative product designing helps create a superlative customer experience, which, in turn, helps your brand with more revenue. This drive to stand out from the rest is what sets an ordinary brand apart from a great brand.
It helps you keep reinventing yourself.
The customer is fickle. With an array of products in the market, it is imperative that your brand keeps up with the fast pace and short attention span of the consumer, and keep updating in tandem. For example, Google keeps morphing its logo on special occasions, which only goes on to say that change, is a constant part of their identity.
Good product design can truly make a great deal of difference to your brand, as long as you chart a course in accordance with the afore-mentioned points. After all, good product designs instigate change – not just in the consumer, but within an organisation too.
Looking to sign up for an all-inclusive course in product design? Look no further than DSKIC! Choose from UG & PG Programs, and kick-start your career as a product designer.
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